Friday, January 24, 2020

Continetal drift theory Essays -- essays research papers fc

Continental Drift, the theory that continents move slowly about the earth's surface, changing their positions relative to one another and to the poles of the earth. In the past the theory has been discussed but not generally accepted, most geologists believing the continents to be fixed in place and subject only to vertical movements, such as those observed during mountain uplift. In recent years, however, a sound body of evidence in support of a modified form of the drift theory has been found. Ideas are becoming precise and unified, with emphasis on a moving, evolving ocean floor. The new theory is called plate tectonics. Soon after the Atlantic Ocean had been mapped, about three hundred years ago, it was noticed that the opposite coasts had similar shapes, but it was not until the middle of the 19th century that accurate maps were published demonstrating that the two coasts could be fitted together quite closely. Some geologists then suggested that the fit of the coasts was not an accident--that the continents were once joined and had subsequently drifted apart. None of the suggestions were taken seriously.   Ã‚  Ã‚  Ã‚  Ã‚  In 1912, however, the German meteorologist Alfred Wegener investigated the fit of the Atlantic coasts more carefully than had his predecessors and grouped all the continents together into one great land mass, which he called Pangaea. He supposed that the mass began to break apart about 200 million years ago. He also showed that some geological features on the opposite coasts could have fitted together, and that there were many striking similarities between the fossil plants and reptiles on the opposite coasts, particularly the coasts of Africa and South America. If the continents were pushed together, the geological, fossil, and other lines of evidence would join together accurately in the way that lines of print on a torn newspaper would join when the paper was reassembled. Wegener also pointed out that ancient climatic zones seemed to have lain in different places from the present zones. He pointed out that where great ice sheets have melted in recent geological times in Scandinavia and North America, the land is rising as fast as a centimeter a year. This vertical uplift, he said, requires horizontal inflow of matter below and implies that flow and motion do take place within the earth.   Ã‚  Ã‚  Ã‚  Ã‚  We... ...an isolated continent.   Ã‚  Ã‚  Ã‚  Ã‚  Although Wegener and Du Toit proposed that the primitive continents began to break up about 200 million years ago, there is much evidence that drift began long before then, and that continental blocks have slowly been moving about the earth's surface throughout much of geological time. It seems that before the continents drifted apart and opened up the Atlantic, they had drifted together and closed up an earlier ocean. Another place where continents seem to have bumped into each other and piled up mountains between them is the Himalayas, which may have been produced when the Indian Peninsula detached itself from Gondwanaland and gradually drifted into Asia Bibliography  Daley, Robert B. 1986 A study of a changing planet; CEBCO Publishing co. p.418  Bartolini, Annachiara and Larson, Roger L; 2001 Pacific microplate and the Pangea supercontinent in the Early to Middle Jurassic; Geology, Aug2001, Vol. 29 Issue 8, p735-39  Anderson, Don L 2001. Top-Down Tectonics; Science, 9/14/2001, Vol. 293 Issue 5537, p2016-18  http://www.geo.cornell.edu/geology/classes/Geo101/101week6_s01.html

Thursday, January 16, 2020

Taco Bell Marketing

08 Fall Introduction Hong Kong is known as being a very multinational and diversified city not only in Asia but also in the world. Not only is Hong Kong a paradise from a financial perspective, but it is also a great country in terms of the standard of living. As Hong Kong has a very diversified culture and a mix of various ethnicities, there isn’t a lack of food options and results suggest that 1 to 4 Hong Kong respondents prefer to dine out and prefer to spend up to HKD$1500 a month.Which looking at the results creates the ideal opportunity in opening a relatively new fast food concept, which provides a different cuisine from the current trends in a fast food format into the Hong Kong market. Environmental Analysis SWOT Analysis Strengths| Weaknesses| 1. Established a huge brand awareness and loyalty. Tremendous amounts of consumer satisfaction. | 1. Local consumer tastes need to be adapted towards Mexican cuisine. | 2. High Quality products, at relatively reasonable prices. | 2. Property prices are relatively expensive, high operating costs. | 3.Quite new concept could create attention and buzz. | 3. Not a very health conscious menu could be unappealing to target users. | 4. Sole Mexican cuisine fast food concept chain. | | Opportunities | Threats| 1. Introduce Home/Office delivery services. | 1. Existing well established fast food chains, e. g. McDonalds, KFC, Subway, Cafe de Coral etc. | 2. Experiment with local needs/taste, incorporate local flavors and delicacies. | 2. May not be appreciated by the Hong Kong public. | 3. Possibility to develop drive through, to create ease of accessibility for consumers. 3. Existing Mexican restaurants that have established brand loyalty amongst Hong Kong customers. | 4. Establish chains where students and working people can easily access. E. g. office buildings, university campuses, shopping malls etc. | | PEST Analysis Political: The political condition in Hong Kong is relatively stable, hence introducing an Ame rican based fast food chain, wont have any impacts or create any problems from a political aspect. As Hong Kong isn’t facing any political distress or disturbances domestically or internationally. Economical:There are several economical impacts that will incur as Taco Bell starts its operations in Hong Kong. First of all, starting a new fast food chain would create domestic employment, as jobs will be opened up towards the local citizens. Furthermore everyone earning will then pay taxes that will result in an increase in government revenue as the company gradually starts to increase its operations within Hong Kong premises. Social: The social factor also goes on to play a huge role when establishing a new fast food chain, as this acts upon the consumers’ values and beliefs.Many people are known to be relatively health conscious, hence therefore an aspect that Taco Bell will have to consider is the quality and the healthiness of the food that will be served to the local consumers. If the quality of food is compromised it could then impact the demand for the food and could hinder the company growth. Furthermore besides the food element, Taco Bell will also have to consider its Corporate Social Responsibility factors of treating their employees in an adequate manner and rewarding them with what they deserve, and also the environment factor and to maintain the clean environment Hong Kong stresses, nd to reduce waste and place heavy emphasis on packaging their food with recyclable and biodegradable materials. Technological: Technology is shown to be developing and rapidly changing all around the world. Hong Kong is known to be a very technology based country, where majority of the business is done all over technology, hence therefore there are some technological factors to which Taco Bell could adapt to in order to bring positive impacts to the chain. One method would be to adapt company websites on which the menu and other promotional services can be placed, in order to increase convenience for users.Besides websites we are currently living in the Smartphone eras, hence developing apps based on the website and possibly exploiting the opportunities of providing services on-the-go and the ability to deliver from the apps can definitely produce positive growth to the firm. Therefore seeking these technological methods can definitely increase the company value. Hong Kong Fast Food Industry Trends Marketing Analysis As Taco Bell enters the Hong Kong fast food industry, it will have to create immediate effects, due to the existing competitors that have already established themselves within the market.Franchises such as McDonalds and KFC, have established themselves as the pioneers of bring western food to Hong Kong in the late 70s and 80s. Which has triggered further foreign investors such as ‘Pizza Hut’ ‘Burger King’ to name a few. Alongside local entrepreneurs who have obtained a significant market share w ith ‘Cafe de Coral’, ‘Maxims’ and ‘Fairwood. ’ McDonalds and KFC are shown to have the top shares in the HK fast food industry at 22% and 14% respectively. Whereas the local franchises combined have only managed 10%.The rest is accumulated with the other foreign franchise chains, which each have market shares below the 10% mark. Which will not significantly impact Taco Bell. Besides fast food, bringing in a Tex-Mex cuisine won’t be something new to the Hong Kong public, as there are a few Mexican restaurants that provide similar products and caters to the public needs. However Taco Bell tends to hold competitive advantage with the fact that it has an established brand name and the ability to serve quick, good quality and reasonable food items which correlates with what the restaurants serve. Target MarketThe main target market of this fast food chain is mainly aimed at the working population, students and teenagers of Hong Kong. As the f act that it is a fast food chain, its main objective is to provide quick serviced food at reasonable prices, hence incorporating working and student budget people, rather then the high-end consumers of Hong Kong. Besides the financial element, the population who are keen on a different cuisine of food, targeting the diversified population of Hong Kong, and not only to one specific ethnicity but the citizens who are on a certain budget is the main target market.Marketing Mix Variables Price: It will also have to consider the budget levels of the chosen target market. As setting an optimal level would then result in a demand, whereas if the price is placed too high, it could hinder demand and if price the price is placed too low, although it may create a large demand, however operating costs might not be covered and could result in financial losses. Product: The product will be the standardized menu that has been set all around the world. This will include the food items which taco be ll is known to be most famous for.Although it will serve the standard types of food items, in order to suit the Hong Kong market it could also then explore the tastes and trends of the local population and their eating habits, which could be incorporated within the restaurant menu. Place: The perfect locations to reach out to their consumers, would be to open their branches within our minutes away from local university campuses, this would result in easy accessibility for the students who would be able to pick up and go, or have the option to eat within the restaurant premises.Besides catering to the students, to make it convenient for the working population of Hong Kong, the best locations would be opening stalls and restaurants within an office building premise or shopping malls which are placed around the commercial areas of Hong Kong, in order to create ease of accessibility to the working population of Hong Kong. Promotion:Methods such as advertising is a great opportunity, as Taco Bell is already a well established fast food chain, hence posting advertisements on local newspapers and magazines can immediately create effects as the reports show that 1 in 7 people in Hong Kong read some sort of newspaper or magazines on a daily basis. This method is the most appropriate in terms of creating brand awareness within Hong Kong. Furthermore, through the aid of promotional websites such as www. groupon. com. hk and www. beecrazy. com. hk that promote upcoming products, services and offers can definitely help reach out to their potential consumers and create demand.These methods can definitely bring positive results, once the promotion period starts. Conclusion To conclude by implementing the correct marketing mix methods and taking account of the various factors which was looked through in the PEST analysis, it can be drawn to conclusion that although Taco Bell will enter the market with relatively high competition, however due to the already well established br and name and the fact that its products tend to differ quite significantly in comparison to the leading competitors, it can gain from being diverse.

Tuesday, December 31, 2019

Advantages And Disadvantages Of Internet Politics

Recent years have seen a rise in the use of technology and the Internet for a plethora of interests, one of which is politics. Within the past decades, political candidates have taken increased advantage of the Internet for campaigns and political mobilization in order to gain supporters. Advantages of using Internet politics include finance, speed, and political capital, while disadvantages may include sever backlash. The Internet has become a significant medium through which politicians campaign, and for good reason. Currently, over 50% of the United States population uses the Internet (Kaid 679). Such an enormous portion of the population on the Internet provides for a large potential audience and, therefore, possibly more supporters†¦show more content†¦Furthermore, the Internet allows individuals to receive â€Å"continuous information directly from candidates† (Kaid 677). With social media, followers of candidates can immediately be informed and updated. This also more easily connects politicians to their supporters and offers a form of interactivity and personalization that improves character perceptions and relatability of the candidates, garnering even more support and political capital. Internet fundraising is also a factor that has resulted in the popularization of the Internet for political campaigning. Internet fundraising appears to be superior to the traditional meth ods of raising money, phone calls and mail, as it is gradually replacing them (Rackaway 470). The ease and speed of the Internet makes taking online donations much more convenient than traditional fundraising methods. Not only can online fundraising increase income to be used for the campaign, but it can also â€Å"be very effective at enfranchising new voters† (Rackaway 480). 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Monday, December 23, 2019

Data Analysis in the Cloud - 747 Words

V. DATA ANALYSIS IN THE CLOUD In this section we descus the expected properties of a system designed for performing data analysis at the cloud environment and how parallel database systems and MapReduce-based systems achieve these properties. Expected properties of a system designed for performing data analysis at cloud: †¢ Performance Performance is the primary characteristic of database systems that can use to select best solution for the system.High performance relate with quality, amount and depth of analysis. High performance helps to reduce cost.Upgrading to a quicker software package will permit an organization avoid adding further nodes to application continues to scale. †¢ Fault Tolerance. In transactional workloads fault tolerant means that DBMS can recover from a failure without losing any data. In the distributed databases fault tolerances means that successfully commit transactions and make progress even in the worker node failures. 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Saturday, December 14, 2019

Maket Structure-Micromax Free Essays

MARKET STRUCTURES What is a Market structure? In economics Market structure is the way the market is organized , based largely on the number of firms in the industry, number of buyers and levels of competition , for example Monopoly, oligopoly , Perfect Competition. Monopolistic competition is the market structure is the market structure I am going to base this assignment on. Monopolistic Competition Monopolistic Competition is a type of imperfect competition such that producers sell products that are differentiated from one another as goods but not as perfect substitutes, they differ in terms of brand, quality, and location. We will write a custom essay sample on Maket Structure-Micromax or any similar topic only for you Order Now In monopolistic competition a firm takes the prices charged by its rivals as given and ignores the impact of its own prices of other firms. Monopolistic competition has the following Characteristics:- †¢ There are many producers and consumers in the market and no company has total control over the market price. There are very barriers in the entry exit of firms. †¢ Producers have a degree of control over prices. †¢ There is product differentiation. †¢ Independent decision making. Examples of Monopolistic competition:- Firms involving the selling toothpastes, soaps, electronics, and automobiles are examples of monopolistic competition. ANALYSIS OF A COMPANY IN MONOPOLISTIC COMPETITION Company name: MICROMAX About Micromax Micromax is a consumer Electronics Company found in 1991 and based in Gurgaon, Haryana, India. It focuses primarily on the sale of Mobile phones, LED televisions as well as tablets. It has 23 domestic offices as well as offices in Honk Kong, Dubai, USA and also employs over 1400 employees. Micromax is the 3rd largest handset manufacturer and the 12th largest manufacturer in the world. As of 2012 , Micromax leads the Indian tablet market with a share of 18. 4% which is higher than even the likes of Apple and Samsung, it is also the 3rd largest mobile phone vendor in terms of volume. The company’s rapid market share growth since 2008 is primarily attributed to its aggressive low pricing and entry level segments of its products and its wide distribution setup. ANALYSIS OF A PRODUCT FROM MICROMAX Product name: MIcromax A116 Canvas HD The Micromas A116 Canvas HD was launched at the start of January 2013 and is the latest Smartphone to be launched by MIcromax and is also their best phone yet and aims to rival even the best Smartphones of international companies like Samsung, and Micromax has sought to do this with aggressive low pricing. Below are the specifications of the Micromax A116 HD |Screen and Resolution |5† HD(1280X720 pixels) | |Camera |8MP with LED flash front facing camera | |RAM |1 GB | |Operating system |Android 4. Jelly bean | |Memory storage |4 GB, expandable to 32 GB | |Processor |1. 2 GHz quad core ARM cortex | |Battery |2,100 mAh Battery(approx 21 hours) | Overview The Micromax A116 Canvas HD has a plastic built and has a very powerful chipset and processor, and has no physical keys as it is a full touch screen. The Smartphone also comes with the latest operating system from Android which is Jellybean, the battery is a 2,100 mAh battery which will last for an approximate 21 hours. Price The Micromax A116 HD is priced at 15,000 Rupees. COMPETITION AND THEIR PRICES The following tables are some competition from International Companies for Micromax:- Samsung |Samsung Galaxy Grand |21,500 | |Samsung Galaxy S3 |35,000 | |Samsung Galaxy S3 mini |24,000 | HTC |HTC One X |34000 | |HTC One S |22999 | |HTC One V |18000 | LG |LG Optimus G |35,000 | |LG Optimus L9 |19,899 | Nokia Nokia Lumia 620 |15,000 | |Nokia Lumia 920 |35,490 | |Nokia Lumia 900 |31,500 | The following are some competition from Domestic Companies for Micromax:- Karbonn Karbonn S1 Titanium |11,500 | ELASTICITY OF THE PRODUCT Price elasticity of Demand If the price of the product is increased by a particular amount, then the demand of the product will decrease by a further amount, as the consumer has a host of other alternatives to choose from and will choose the item which will give him the most satisfaction at a lower cost, therefore the demand for these phones are highly elastic. Elasticity Of Supply If the Market price of the product decreases by a particular amount then the firm will supply fewer products than the amount in which the price has increased , as the firm does not want to sell their products at a lower price and will wait till the price increases to again increase their supply, therefore Micromax has an elastic supply. ———————– MONOPOLISTIC COMPETITION MARKET STRUCTURE RHYS CAMARA ROLL NUMBER -1 MARKET STRUCTURE How to cite Maket Structure-Micromax, Essay examples

Friday, December 6, 2019

12 Angry Man By Reginald Rose Essay Example For Students

12 Angry Man By Reginald Rose Essay In the 1950s, Reginald Rose penned his masterpiece, 12 Angry Men. This play introduces us to twelve men of various statures. All of these men are part of the jury who will decide the fate of a young man, who has been accused of murdering his father. At first glance of the testimonies of the witnesses in the trial, the reader, or audience, would probably agree with the norm of the jury on the guilt of the young man. If it werent for one character in this play, juror No. 8, the deliberations of this trial would have been non-existent. At the end of this story, another juror, No. 3, states his nearly impenetrable opinion, nearly causing a hung jury. After reading or watching this play, the audience has some insight into the fact that despite how unfavourable a persons opinion may be, it is the courage to hold ones ground sometimes with no other support but from him/herself that must be recognized as a virtue. This story starts off in the courtroom with the jurors making their way to the deliberation room to talk about and vote on the fate of the accused. A vote is cast to see where they stand with one another on their opinions. The men have various reasons for voting the ways they do. Take, for example, who No. 7 says, This better be fast. Ive got tickets to The Seven Year Itch tonight , or No. 2 who is a meek, hesitant man who finds it difficult to maintain any opinions of his own. Easily swayed and usually adopts the opinion of the last person to whom he has spoken, and No. 3 whose son wont talk to him anymore because of his fathers bitterness against young people. Some of the other men on the jury believe that you cant believe a word say, and since the boy is from the slums, they dont believe his testimony. It is only juror No. 8 who came into the jurors room with a non-bias attitude and who left his personal baggage at the door. He believes that maybe we owe him a few words, but the others believe that they dont owe him a thing. The evidence against the accused convinces all the jurors of the boys guilt, except for juror No. 8. The evidence that has convinced the rest of the jurors soon gets analyzed by juror No. 8, which causes the others think twice about their verdict. The reason why juror No. 8 went into such detail about all of the evidence is because had a peculiar feeling about this trial. Somehow felt that the defense never really conducted a thorough cross-examination. mean, was appointed by the court to defend the boy. He hardly seemed interested. Too many questions were left unasked. There were three pieces of evidence that the prosecution brought up, which each on its own, could have probably  convinced a jury of the boys guilt: the obscure knife, and the two witnesses: the old man , the neighbour downstairs, and the woman, the neighbour from across the street. All of these key pieces of evidence were looked over in the jurors room. Nobody but juror No. 8 saw the flaws with each. Take, for example, the rare switch-knife which we find out to be not-so-rare that the boy had bought from a local corner store. The storekeeper identified it and said it was the only one of its kind he had in stock. This testimony had convinced eleven of the jurors until juror No. 8 swiftly flicks open the blade of a switch-knife and jams it into the table next to the first one knife. They are exactly alike. After this incident, another juror sided with juror No. 8. Next, the old mans and the woman from across the streets testimonies gets put to their tests. Like juror No. 3 said, he old man heard the kill yell, Im gonna kill you. .udb8d25f88931bcddb3473d72c0687589 , .udb8d25f88931bcddb3473d72c0687589 .postImageUrl , .udb8d25f88931bcddb3473d72c0687589 .centered-text-area { min-height: 80px; position: relative; } .udb8d25f88931bcddb3473d72c0687589 , .udb8d25f88931bcddb3473d72c0687589:hover , .udb8d25f88931bcddb3473d72c0687589:visited , .udb8d25f88931bcddb3473d72c0687589:active { border:0!important; } .udb8d25f88931bcddb3473d72c0687589 .clearfix:after { content: ""; display: table; clear: both; } .udb8d25f88931bcddb3473d72c0687589 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .udb8d25f88931bcddb3473d72c0687589:active , .udb8d25f88931bcddb3473d72c0687589:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .udb8d25f88931bcddb3473d72c0687589 .centered-text-area { width: 100%; position: relative ; } .udb8d25f88931bcddb3473d72c0687589 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .udb8d25f88931bcddb3473d72c0687589 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .udb8d25f88931bcddb3473d72c0687589 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .udb8d25f88931bcddb3473d72c0687589:hover .ctaButton { background-color: #34495E!important; } .udb8d25f88931bcddb3473d72c0687589 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .udb8d25f88931bcddb3473d72c0687589 .udb8d25f88931bcddb3473d72c0687589-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .udb8d25f88931bcddb3473d72c0687589:after { content: ""; display: block; clear: both; } READ: "Araby" by Joyce EssayA second later he heard the fathers body falling, and he saw the boy running out of the house fifteen seconds after that. With the Jury Rooms furniture, juror No. 8 reenacted the scene that would had to have taken place if the old man were to be able to see all he said he did. Juror No. 8 proved that the old man wouldnt have been able to move as quickly as he said he did; thus, he wasnt telling the whole truth. The same went for the woman across the street. Her testimony proved to be the extended truth as well. She said that that she was unable to fall asleep that night and she had looked out the window from her bed and saw that whole murder take plac e. This testimony seemed unshakable until juror No. 6 said, You know the woman who testified that she saw the killing wears glasses. Then asked, This woman wouldnt wear her eyeglasses to bed, would she? This statement radiates light on the fact that he testified that in the midst of her tossing and turning she rolled over and looked casually out the window. The murder was taking place as she looked out, and the lights went out a split second later. She couldnt have had time to put on her glassesI say that she only saw a blur, No. 8 said. These facts changed the most of the jurors verdicts to not guilty. Near the end of these alterations, it is only the stubborn and bitter juror No. 3 who stands alone. He, too in enmity changes his mind to make the verdict a unanimous Not Guilty. This play shows it audience that although some of us have different and sometimes adverse views, respect for other various opinions must be prominent. We can try to change the views of others by informing them and by not domineering over them with our  opinions. The underlying theme of this play was at one time said by juror No. 9: It takes a great deal of courage to stand alone.