MooBella Case Study Essay

1. What categories of be would you expect to see in a list of MooBella start-up costs?The categories of costs I would expect to see in a list of MooBella start-up costs are possessors salary Employee wages and benefits Computers, internet, telephone, and other technology Promotion, advertising, web site hosting Professional services insurance Debt service Taxes Maintenance Legal/accounting fees Supplies2. It took nearly 20 years from idea to market for MooBella. Clearly, it had a long development and start-up period. Reflect on the emotional and other nonmonetary factors that were likely involved for Bruce Ginsberg.MooBella was a plainly simple concept that was technically complex and cost nearly $85 million in investiture capital. Ginsberg was faced with many challenges with the research, development and start-up processes. The machines themselves were very costly, costing approximately $40,000 per machine, and it took 5 years to develop the information processing system porti on alone.3. What was the mix of funds used by MooBella to get started?Some of the start-up funding included Saturn addition Management$25 million in equity (2000-2005) Inventages (Swiss venture firm)$15 million in 2007 and $18 million in 2009 Bruce Ginsberg$1 million W Health LP$9 million (November 2010) Debt$17.5 million in high-interest loans and convertible notes4. What are the start-up costs that you would expect to encounter if you were a company that purchased a MooBella machine?I would expect the cost of buying the machine itself, the supplies for the ice cream the machine dispenses, taxes, maintenance, if I buy tenfold machines for different locations and hire people to refill and maintain them then employee wages, and debt if I cannot pay out of pocket.